Date Added: September 06, 2007 03:58:35 AM
What it takes is combining trusted copywriting formulas from newspapers with key components of Google’s page rank algorithm.
- Breakdown of a killer blog post that drives huge traffic.
- You need a title that is both keyword rich and expresses benefits to the reader.
- Then your first sentence in the post needs to also be keyword rich while expressing benefits to the reader.
- Whatever keyword or phrase your stressing must be uses at least four times within your post.
- Within the post you need to link to at least three other websites that will lend value to your post.
- Then link to at least three other posts within your own blog that can shed more light on the topic.
- Engage your readers with a easy tone and a controversial or “how to” format.
- Use formatting for tags, bold text and numbered lists or bullet points.
- Make a call to action and tell the reader what they should do. Should they subscribe or contact you?
- Your keywords or phrases should be consistent with your sites meta tag data.
Keyword rich title while expressing benefits to the reader.
Search engines want keywords in the title of your post. They are an essential element. That means if your article is about how to write a killer blog post, the words “killer blog post” better be in the title.
Readers would like to be able to quickly scan the title and get the gist of the article. That means be obvious and not clever. If possible work specific benefits to reading the article. People want to know how your article is going to benefit them. So tell them.
The first sentence of your post should be both benefit rich and keyword rich.
Search engines place more value on words that are located closer to the top of the page. That is why you need keywords included in that first sentence.
For readers that first sentence is a opening to get the reader to commit to the second sentence. Make that first sentence a killer that will engage readers. That can be done by asking a leading question which stresses the benefits of reading the post or by touching on the key points of the post.
Now we want emotionally engaging content for the readers and keyword rich content for the search engines. The content should also contain 3 internal links and 3 external links.
Search engines care about keywords and links. So spread keywords and links within the content of your posts. You want the links to be resources that provide more content on the topic you are writing about. Link to other internal value added posts to keep visitors on your site.
People want emotion from your post. They want to be engaged so your post should answer a readers need or generate potent feelings on a subject. What does this mean? Creating controversial posts or great tutorials are excellent ways to engage your reader.
Make it an easy read. Readers want to be able to scan it quickly so use tags and formatting to clearly point out the important content.
The search engines use formatting to determine which words and phrases are important within your post. They look for things like headings, and bold or italicized text which they place more value on. That is one reason why using them liberally within your post is advised.
People just want to be able to quickly scan the article and find what they are looking for. Breaking up the text with bullet points, headings, bold or italicized text leaves more white space and makes it easier to read. When the post is easier to read, more people will read it.
Don’t overwhelm your visitors with text that seems to go on forever. Break it up into pieces that readers can digest.
At the end of your post direct your readers with a call to action. Tell them what you want them to do.
Believe it or not, people like to know what the expectations are so tell them. Give them a call to action and a sense of purpose at the end of each post.
Use keywords that are search engine relevant for your meta data.
It doesn’t matter what you want to be searched for to the search engines. They care about the relevant content of your site to the keywords in your meta tag. Use a keyword generator to determine if the terms you want are in the results. Then use those throughout the post.
Links also play a vital role in visitors finding you on the web. Quality web directories such as the Authority Directory can assist you be offering reviews of your site and a listing if your site meets the standards. Take a moment to get listed on the only Authority Directory now. Authority Directory Submissions.
