You have probably heard of Google AdSense, you have probably even seen the ads on various websites and blogs that you have visited. But what is it really?
Google AdSense is a contextual based advertisement program that links webmasters with businesses the have products and services to sell. The program uses software to post ads that are in relation to the context of the web page. All you have to do is paste a bit of code onto your web page, and when the page gets visitors, they will see a box with a few advertisements in it or a text ad. If the visitors click on one of the links the webmaster gets money.
One of the reasons Google AdSense is so popular is that you can paste the same code on all of your web pages and the advertisements will look different according to the content specific to that page. If you have a website that deals with many different topics, this is very handy because with little effort on your part you can have a different advertisement that matches each page’s specific content.
Depending on how many websites and how many pages on each website you have, you can make a lot of money with the Google Adsense program. You will most likely get smaller revenue if you have a small site or fewer sites. Most of the time your visitors will not click on one of the ads, they are more interested in the content on your page.
There are ways of attracting more people to click onto your ads. This involves both the colors you choose for the ad as well as where you place the ad on the page. Google gives you the choice of a few different color schemes and here is what you want to consider before choosing the colors for your ad. You can either blend the ad into your web page or you can use an ad that is complimentary to the colors on your web page.
If you want to blend your ad choose a background that matches your background and match the text color as well. If you are just starting out with Google Adsense and you already have a webpage, you may have to change the look of your page when starting the Google Adsense program in order to fit the ads on your site. You want to make the site as visually appealing as possible. If you choose to use complementary colors, you would pick colors for the ad that matches colors on your site, just not the main colors of the site.
The best place to put the Google Adsense ad is above the fold. This is the part of the page that the visitors sees before they start scrolling down with the mouse. A very strong place to put advertisements on webpages is on the left side of the page, below the title. This seems to be a spot that attracts visitors attention.
