How Facebook Can be Used by Companies
Facebook not only is an excellent tool to communicate with, but it can also be a great source for businesses to expand the companies. It's a great tool to use for marketing enabling companies to acquire new business and keep in touch with existing customers. If a Facebook profile is created under a company name the company should make sure that they manage their profile efficiently which means filling out the entire profile.
When potential customers view the profile they should be able to see everything so that all the questions that they could possibly have would be able to be answered. Businesses with profiles should make sure to create a business account. It is necessary to create this type of account if the profile is created for a company and to help avoid any type of trouble with the website the creator of the account should thoroughly read over the rules pertaining to business accounts. Reading over the rules can help companies avoid any headaches that may be caused by breaking rules.
A great idea for business profiles to include on their page are blog feeds or any other media accounts that their company may have; it is important to just make sure that it is not so excessive that viewers find it overwhelming.Businesses should make sure that they have included features on their page that will allow them to connect and share information with their existing customers and potential customers. To allow viewers to find their page easily companies should input a vanity URL from Facebook to post. The URL should be posted on email signatures and any type of marketing products that are used by the company. This allows consumers to look up the company and learn valuable information about that company which will help them determine if they will use the services of that company. To gain credibility articles or links that may be of interest to consumers should be shared on the wall of the company.
A last tactic that companies use on Facebook to help expand their business is to utilize the help of networks and fan pages. Groups are better options for companies that have not made a name for themselves yet and for those who are already a household name they should stick to fan pages. Facebook is one of the best marketing tools that a company can use especially due to how popular the site is worldwide. The end result should almost always end with an increase in business.
Jan 6, 2011