Do you understand the importance of link building or link popularity terms? Do you understand the terms of website rankings in conjunction with online search engines? Do not feel ashamed if you do not however, you must learn about these important questions in building up the online traffic to your company webpage. There are many link-building strategies on the internet. Some include blogging, directory submissions, forum participation and link exchanging. They all take lots of time and resources to be implemented successfully.
Plant your link on a web page by using the above strategies and wait for the search engines to index the pages where you have placed your links. There are however particular factors which would prevent the link from becoming an asset in your attempt at link popularity.
The major search engines currently are Yahoo, Google and MSN. Google is the most important search engine you should focus on due to its large online traffic flows to your site. You will learn that Google can be your best friend or worst enemy with link popularity. It would be a great idea for anyone beginning an online business to become familiar with the Google search engine as well as his or her rules and regulations concerning link popularity.
Go to any free online link popularity tool and you will see that Yahoo, Google or MSN all show different amounts of links for your website. This answers the question of “how do you know this is happening?
What can I do?
Blogs typically have new and fresh content and are designed so that Google can easily view the content when it crawls the website. It only takes one RSS subscription to blog in giving Google a reason to crawl it every time there is a new blog posting.
Sign up for a free account on blogger.com or other free blogging websites that interest you. It only takes a few minutes to add your personal touches to the website. The interfaces which are available are easy to use and do not require a graphic designer to design them. The result should be links to your company website within the major search engine’s indexes.
If you perform a search for example in the Google search engine and you find no match of any documents, then you know that Google has not indexed your page with your link and that you want to inform Google of this. Once you have 20 links to your blog post, go ahead and publish it.
Summing all this up
You have identified web pages containing your links that Google has not crawled. You have given Google a reason to crawl those pages with your blog post and you have increased the number of links and link popularity while using Google to achieve this.
You can use other search engines that you deem necessary. Follow this process and you will quickly increase the number of recognized links you need for your company website with Google while benefiting your PageRank and SERPs.
